Cost Price = $1.00
Selling Price = $2.00
Profit = $1.00

Markup on Cost

Cost $1.00 Profit $1.00 Markup = 100%

Markup on Selling Price

Selling Price = $2.00 Profit = $1.00 Markup = 50%

The BIG OIL Lie

What they Say	We ONLY have an 8% mark up
What they DON'T SAY	17.5% Markup on Cost We take the 17.5% to the BANK

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