THESE ARE THE GOOD GUYS - The Regional Social Marketing Programme for HIV/AIDS Prevention, which is being organised by Population Services International (PSI), has been funded with $1.6 million from the Canadian International Development Agency (CIDA) and $943 000 from the PANCAP Global Fund Initiative.
• Condom Use: Population Services International - PSI targets risk groups such as commercial sex workers and their clients, migrant workers, truckers and intravenous drug users. The social marketing of male condoms has been found to be the most cost-effective of the six HIV/AIDS prevention strategies studied, averting an HIV infection at a cost of $10.
In Cambodia, HIV prevalence has dropped among the general population and among key high risk groups at the same time that condom use has been rising.
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